Positive action for plastics
Positive action for plastics
The Schwarz Group, one of the largest trading companies in the world, which incorporates the retail divisions Lidl and Kaufland, is conscious of its responsibility to the environment and takes this seriously. It has launched a comprehensive plastics strategy that encompasses all divisions and locations worldwide. The company’s own waste management and recycling service provider GreenCycle and its sales brand PreZero play a key role in this.
The plastics strategy is a holistic, comprehensive approach and consists of five fields of action: from waste avoidance, to recycling, resource-conserving design, innovation and education. The aim is to reduce plastic consumption for product packaging, secondary packaging and transport packaging, to standardise processes, and to create the conditions necessary for implementing sorted processing.
The goals are ambitious: Lidl and Kaufland have reached a transnational agreement to reduce plastic consumption for product and secondary packaging by 20% and to make all plastic packaging for their own brands 100% recyclable by 2025.
The plastics strategy has been met with lively interest and recognition worldwide: the Schwarz Group presented its in-house concept at a joint UN-EU conference – providing notable impetus for other companies.
Holistic concept from beginning to end
Holistic concept from beginning to end
“With Lidl and Kaufland, our production facilities, and our waste management and recycling service providers GreenCycle and PreZero, we are in a better position than any other European trading company to implement initiatives which will have a significant impact.”
Gerd Chrzanowski, CEO of Schwarz Zentrale Dienste KG